Elixir92 — Chris Henry Photography

Elixir92

I was commissioned by Elixir92, an emerging edible sea moss brand, to build their brand aesthetic from the ground up. Sea moss contains 92 essential vitamins and minerals, making it a powerhouse superfood that’s rapidly gaining traction in the health and wellness world.

Over three days in Chicago, I crafted a visual language that combined warmth, energy, and approachability. We balanced the natural vibrancy of the Chicago lakefront with the refined atmosphere of a chiq, modern loft space. The lakefront scenes connected Elixir92 to movement, fitness, and outdoor vitality, while the loft environment provided an uplifting and contemporary backdrop for showcasing the product in a clean, elevated way.

The final series of photos and video conveys a brand that is both inviting and aspirational—rooted in wellness but designed to appeal to a broad audience looking to enhance their daily rituals. These visuals now serve as the foundation of Elixir92’s identity, positioning them as more than just a supplement, but as part of a lifestyle built on health, balance, and modern living.

www.elixir92.com